Make your business the obvious choice in Google Maps.
Paul Truscott offers four focused Google Maps services. Each starts with the same question: which part of your local entity is stopping Google from selecting you?
Google Maps Visibility Audit
A diagnostic review of Business Profile setup, categories and services, geography, website relevance, reviews, prominence, entity consistency and current Maps visibility patterns.
Local Entity Audit
A deeper review of how Google understands the business across the Business Profile, website, structured data, directories, reviews and corroborating sources.
Maps + AI Visibility Review
Controlled testing across relevant AI experiences where available — including AI Mode, Gemini, Ask Maps and ChatGPT — mapped back to entity data, content and corroboration gaps.
Ongoing Google Maps Growth
Implementation: Business Profile optimisation, geo/site architecture, review and prominence strategy, entity reconciliation, testing and measurement.
Who is this for?
- Local service businesses where each call or enquiry carries real value.
- Multi-location businesses needing stronger local entity governance.
- Brands with good organic SEO but inconsistent Maps visibility.
- Businesses already ranking in Maps that want to prepare for AI-led discovery.
- Agencies and in-house teams needing specialist Maps and entity-level direction.
What happens when you request an audit?
- Share the business name, Business Profile link, website, core services and target areas.
- Paul measures current Maps visibility across relevant areas and commercial queries.
- Paul identifies the likely constraint: relevance, distance, prominence or conflicting entity data.
- You receive prioritised fixes with the reason each one matters.
What will Paul not promise?
Paul will not promise a permanent number-one Maps ranking. Google keeps its detailed algorithms confidential, results vary by geography and query, and AI recommendation systems are not fully documented.
What Paul does promise is the work: analyse the system, identify constraints, strengthen the evidence Google holds about the business and measure whether visibility improves.
Work With Paul FAQs
Does Paul work with agencies?
Yes. Paul works with agencies and in-house teams that need specialist Google Maps and entity-level direction.
Does Paul work with multi-location businesses?
Yes. Multi-location businesses can use the same entity-governance principles across every eligible Google Business Profile.
Should I start with an audit or ongoing work?
Start with the Google Maps Visibility Audit so the limiting constraint is identified before implementation begins.
Is the Maps + AI Visibility Review only about AI?
No. It tests AI visibility and traces gaps back to Maps entity data, website content and corroboration.
Stop guessing why competitors are being chosen.
Find the constraint, strengthen the entity and give Google better reasons to select you.